Archive for category Tea Industry News

Green Tree Offers Great Tea Staples

Ceylon Estate Pekoe Black TeaTea News Direct Exclusive Review

We’ve recently tried a few offerings from Green Tree Coffee & Tea and were pleasantly surprised by the quality of their teas. They’ve got a classic range of loose leaf teas with fine examples of many of the great tea staples from China, Taiwan, India, Sri Lanka and South Africa. Their loose teas are available in bulk or by the pound. They have an attractive range of teabags, again available in bulk or smaller quantities, and great pyramid tea sachets.

Green Tree’s Loose Leaf Tea Selection is available at Buy Tea Online and we recommend that you take a look. In particular, their Darjeeling FTGFPO1 Black Tea, one of India’s most famous teas, is a product of genuine character. The Jasmine Pearls are good value, whilst the China Magnolia Oolong Tea is a high-grade tea for a very reasonable price.

The whole Green Tree range is worthy of exploration as they offer many of the world’s famous teas - the standout Chinese green and black teas, Formosa oolong, Assam, Darjeeling and Chai teas from India, Ceylon estate teas, the list goes on. Check them out for yourselves and tell us what you think. We’d love to hear your opinions.

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Hugh Jackman – aka Wolverine – to be the face of Lipton Ice Tea

The Guardian UK by Mark Sweney

X-Men star signs up with drink firm

Hugh Jackman in Lipton Ice Tea

Hugh Jackman, the actor most famous as the testosterone-fuelled Wolverine in X-Men, is to show his softer side in a global advertising campaign for Lipton Ice Tea. Jackman, who also played the rugged stockman Drover opposite Nicole Kidman in Baz Luhrmann’s Australia, has signed a three-year deal to front a multimillion-pound campaign, the first he has starred in outside his native Australia.

The European marketing director for Lipton Ice Tea, Francois Bazini, said that it was Jackman's singing and dancing performance as a host at last year's Academy Awards that convinced the company to sign him up. “He has a great personality liked by men and women,” said Bazini. “He is very different from many other actors. He is a true entertainer who can dance, sing and act. We will use all of his skills.”

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How to Brew a Perfect Pot of Tea

[TOT]Wall Street Journal By CHERYL LU-LIEN TAN

Long before he co-founded TWG Tea Co. in 2007, Manoj Murjani was an avid tea collector, keeping about 70 different kinds in his home at a time. Mr. Murjani, chairman and chief executive officer of the brand, which is sold in Dean & Deluca stores in the U.S. and Harrods in London, is a purist when it comes making and drinking tea.

When entertaining or dining with his family, Mr. Murjani often brews loose-leaf teas by the pot. He prefers large whole leaves and avoids using tiny tea balls, which he says don’t give the leaves room to unfurl and infuse the water with flavor. Instead, he places about two and a half teaspoons of leaves in a large strainer. “You don’t want the water to be boiling hot,” he says. It could “burn the tea leaves.” After about three minutes—or up to seven minutes for more delicate varieties like white teas—he removes the strainer. He generally avoids adding milk or sugar and feels lemon “overpowers the taste.”

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Kenyan Tea Production to Rise Due to Torrential Rains

Kenyan Tea, Coffee Production to Rise Due to Torrential Rains

Bloomberg.com By Eric Ombok

Kenya, the world’s biggest grower of black tea, may see a 10 percent rise in output of the leaves in January following torrential rains that have fallen since December, said Peter Kegode, an agricultural economist.

Tea and coffee require a lot of water and won’t be washed away because they are deep-rooted, Kegode, an independent economist who advises sugar, dairy and tea industry associations, said in a phone interview from Nairobi today. “There has been above-average rain in tea- and coffee-growing areas. There should be 10 percent increase in tea production,” he said.

Tea production will increase immediately because the leaves are picked daily, Kegode said, while this won’t be the case for coffee as January isn’t its flowering season.

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New Website for Chai Tea Lovers

Tea News Direct Exclusive

Chai Buyer - Buy Chai TeaA new website has been launched offering “the biggest collection of chai teas on the web.”

Chai Buyer is aimed directly at those looking to buy chai tea, the delicious traditional spicy Indian tea made with milk. The website makes the final selection that much easier for those who already know they want to buy chai tea.

Chai Buyer is divided into simple categories to make browsing for chai tea straightforward. The categories are:

There’s also an advanced chai tea search facility which allows you to pinpoint exactly what you want using keywords and category filters.

Chai Buyer plans to become the ultimate chai tea source on the internet, and many more chai teas have been identified for inclusion on the site over the coming weeks. Chai tea fans will be able to browse hundreds of products from the best suppliers around the world.

Manufacturers and retailers of chai tea are sought for possible inclusion on the site. For more information, please go to: www.ChaiBuyer.com

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Kenya seeks reduction in Pakistan tea import duty

Business Daily, Kenya  By ALLAN ODHIAMBO

Kenya will step up lobbying for a review of the import duty charged on tea by Pakistan to help curb smuggling through the neighbouring Afghanistan.

Tea

“There is very little we can do in terms of regulating what volume goes into Afghanistan because its an open market system and everyone has a right to buy from anyone but we have resolved to continue lobbying Pakistan to lower the import duty on tea that enters its market. This will deny smugglers the incentive to engage in the malpractice,” Tea Board of Kenya (TBK) managing director, Sicily Kariuki told Business Daily.

Pakistan currently charges 10 per cent import duty, alongside a 15 per cent sales tax and an additional 10 per cent value-added tax and another two per cent income tax on imported tea. Smugglers charge between 15-20 per cent overall duty on their consignments.

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Starbucks converts Tazo tea bags to full-leaf tea sachets

Seattle Times By Melissa Allison

Starbucks Melody was onto this last fall, and now a company spokesman has confirmed that in October, Starbucks began converting its Tazo tea bags to a new line-up of full-leaf teas. During the transition, some stores have run out of the old variety but not yet received the new stock. Besides coming in sachets that are better for brewing, Tazo teas are using better quality (and harder to find) whole tea leaves, spices and botanicals. Most of the blend flavors will stay the same, with a couple new ones being added in January.

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Rising consumption to keep tea prices firm, say producers

Business Standard By Ishita Ayan Dutt & Dilip Kumar Jha

Global tea prices are likely to ease next year on higher output, with weather patterns returning to normalcy in the main producing regions of Asia and Africa, said the Food and Agriculture Organisation (FAO) of the United Nations in its latest report. Global tea prices hit the roof in 2009 due to a production shortage.

However, Indian producers are not buying the FAO forecast. They say India is likely to drive tea prices up, as the current year’s 65-million kg shortage is not going to be made up so easily. Add to it a year-on-year consumption growth of about 30 million kg in India (consumption is presently about 800 million kg, and production about 960 kg), and it appears prices will remain strong.

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African Tea Prices Rise to Record at Auction in Kenya

Bloomberg.com By Ron Derby

African tea prices rose to a record $3.12 a kilogram (2.2 pounds) at the world’s largest auction of the leaves in Mombasa, Kenya, Africa Tea Brokers Ltd. said. Average prices of the top grade advanced 5.8 percent at the sale on Dec. 21 and 22, from $2.95 a week earlier, the broker said in an e-mailed statement today.

Kenyan tea output rose 4.1 percent in November from a year earlier, the Tea Board of Kenya said. Output for the month brought cumulative production in the first 11 months of the year to 278 million kilograms, or 9 percent less than a year earlier, Managing Director Sicily Kariuki said today.

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India should strive to regain pre-eminence

INDRANI DUTTA, The Hindu, India

If the tea plantation industry is to survive and sustain itself, the production margins must improve substantially.

India has lost its leading position in tea exports over the last 20 years due to failure in facing the competition from China, Sri Lanka and Kenya. Unless the margins of major companies in the industry improve, the country will be reduced to a small player in the international markets, according to the findings of a Commerce Ministry Committee on the competitiveness of the industry.

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